The Psychology Behind Mobile Wallet AdoptionRewards and benefits such as price cuts, cashback and commitment factors can be effective incentives for mobile pocketbook fostering. Nonetheless, the specific variables that drive mobile pocketbook fostering are still an enigma.Using the stimulus-organism-response (S-O-R) concept as an academic basis, th

The Psychology Behind Mobile Pocketbook AdoptionMotivations and rewards such as price cuts, cashback and loyalty factors can be effective motivators for mobile pocketbook adoption. Nevertheless, the exact aspects that drive mobile pocketbook adoption are still an enigma.Making use of the stimulus-organism-response (S-O-R) concept as an academic bas